About Us

ABC Trade & Investments (Pvt.) Ltd., dynamic and aggressive conglomerates, incorporated in 1997 as an ICT distribution company with 6 employees by a young entrepreneur Mr. Amalrajah Jayyaseelan. Today the company has expanded by diversifying into various business focus such as ICT Solutions, ICT Distribution, Software Solutions, Water & Environment Solutions, Corporate Gifts, Consumer Electronics, Healthcare, Plantation, Retail & Online Shopping, Airflow & Ventilation Engineering, Tourism and Import / Export Trading.

The company now houses over 100+ employees, with professionally qualified team, looking to every need and interest of the customers, to fulfill a total customer satisfaction.

The Head Office located at No 3 Bandaranayakapura Road, Rajagiriya, Sri Lanka, with 6 floors covering 20000+ square feet building space, providing a fully equipped work place, warehouse and ample vehicle parking.

ABC Trade & Investments (Pvt.) Ltd., with its specialized business units and associated companies,  is an  importer  and distributor for many leading brands,  and a solution provider ,  is a recognized member of the The Federation of Information Technology Industry Sri Lanka (​FITIS), National Chamber of Commerce Sri Lanka, Sri Lanka Printers Association, Sri Lanka Retailers Association, Chamber of Construction Industry Sri Lanka , Construction Industry Development Authority (CIDA), Affiliated to Central Environment Authority, Green Building Council of Sri Lanka, and an active member of Business Network International (BNI)

Over the last decade the company has been singularly focused on growth – a strategy that enabled us to emerge as leaders in several sectors that we are involved. As we look to the future, we are committed in our determination to widen our products and services to expand into various marketplace, which will attract the best minds, and to improve our processes.

“I am very happy to pen this message on the launch of our website. ABC Trade & Investment with its humble start in 1997 with 6 staff, today has grown to staff strength of over 100, I am sure with the commitment and dedication of the staff we can grow from strength to strength in the coming years.

Also a very special thank you to all our customers who has been our pillar of success in supporting and patronizing us at all time, and I am committed to bring more innovative and cost effective products to you”

A.Jayyaseelan  Director/CEO

Our Vision

To be the most sought after creative, innovative, economical service provider to corporate and Individuals in the area of business. 


Our mission

  • Being fully committed to continuously enhance and upgrade the technical skills of our work force
  • Ensure continues introduction of quality standard methods in our products and services
  • Committed to protect the environment with our products and services
  • Protect the country’s resources by marketing the best and economical products
  • Striving towards achieving total customer satisfaction

Why choose us

Market Experience

Over two decades, our contribution to ICT distribution & solutions makes ABC T&I a service sought after by many. The company has always ventured to deliver surpassing the expectations of customers.


We do it with Passion

Our team at ABC Trade & Investments (Pvt) Ltd pose a lot of passion into what they do. Therefore, we are a people-centric company full of talented and enthusiastic professionals who enjoy coming to work every day. Our customer service is known for offering what you require from us, because we want you to be understood and taken care of.


Unbeatable Aftersales Service

We are well aware of the frustration in having a problem and not being able to receive assistance. Service is our highest priority! Our team is here to help you and we strive to provide the best customer service. Your problem will be investigated and solutions will be given while the solutions are tested and will be descriptively elaborated.


Quality Products & Brands

ABC Trade & Investments (Pvt) Ltd always looks at the quality of the brands and products over other factors which is one of the crucial reason for our stability in the market


Customize Business Solutions

We strive to increase your productivity through innovation and efficiency in ICT solutions. Our teams are ready to customize according to your requirements. We will provide you with training and support to see you off a good start.

Convenience of Online Shopping

We value your time. Hence, our e-commerce platform offers a wide range of products for every prerequisite requirement. Most of the products & brands we market are also available - just a click of a button for buying.

Our team

Amalrajah Jayaseelan

CEO & Managing Director

Pradeep Abeyratne

General Manager

Shaheem Mahir

COO – Target Design Solutions

Kasun Rathnayake

COO – Aqua Science division

Our Journey

17th November 2004

The story begins when a young entrepreneur called Mr. A. Jayaseelan with his group of 6 staff opened its operation in a small office located at Bauddhaloka Mawatha in November 17th 2004 as ABC Trade & Investments (Pvt) Ltd. With experience and knowledge of the entrepreneur in the IT sector ABC T & I started operation by being authorized distributors for world’s leading printer consumable and ICT brands such as Print Rite, Verbatim, Mitsubishi, Fluke Networks and Sony.

ABC Trade & Investments (Pvt) Ltd flagship outlet RE-NEW STATION the professionals in recycling printer ink and toner cartridges in Sri Lanka opened its showroom at Liberty Plaza.

RE-NEW STATION is a unique printer cartridge recycling process using the German/American recycling technology, which assures quality printing at a very economical cost. The fully automated state of the art machinery allows for more successful recycling of cartridges while saving money for individuals and corporates.

RE-NEW STATION is the only accepted & recognized concept approved by the “CENTRAL ENVIRONMNET AUTHORITY” for reduced e-waste management in ink cartridge recycling.

At present the showroom is re branded as Target OfficeStore One Stop Shop for ICT and printer consumables and other IT products

March 2006

A partner for the world’s leading brands, ABC Trade & Investments (Pvt) Ltd. Unveiled its retail and distribution network brand as Target OfficeStore in March 2007 in Kandy, have made it a natural choice for customers in Sri Lanka to shop as One Stop Shop for domestic and office supplies. Being the authorized distributor for Print Rite – Printer consumables and Verbatim – storage media products in the island, the company has an enviable range of various other international brands in its portfolio. ABC T & I is also distributors for world famous brand names such as Fluke Networks – Network tools and certifications, Kodak – Inkjet photo papers, Maxell – storage media, batteries IBM- storage media, EnGenius – wireless networking products, Mitsubishi – Storage media and dealers for HP, Epson and Canon printers and printer consumables 

Today at Target OfficeStore ABC T & I diversified business products such as Healthcare – the water purification products, Consumer electronic products – LED lightings and many leading brands are available for customers to purchase, outlets are located in customer convenient locations at Rajagiriya, Liberty Plaza, Negombo, Kandy, Matara and Anuradhapura.

August 2006 – Target OfficeStore at Majestic City

Target OfficeStore opened its 2nd Showroom in Majestic City, convenient store to purchase IT, printer consumables and storage media.

IDEA Personalized and Corporate Gifts – 5th March 2007

This was the first step for ABC T & I to begin its journey to diversify its business. 5th March 2007 unveiled the personalized and corporate gift division as IDEA. Searching for personalize and corporate gifts will not be a daunting task, customers had a range of products to select and print on ceramic and materials the way they wanted to make the final gift a memorable one.

Expanding the Retail Chain – Target OfficeStore at Negombo

This is in line with the company’s expansion drive in retail sector and of strengthening its showroom network to meet their customers’ needs in terms of easier accessibility and introduction of new products Target OfficeStore opened its 3rd Showroom at Negombo

2009 March Showroom Opening at State Trading Corporation STC

Showroom at State Trading Corporation to take our ICT and Printer Consumables products, services and solutions to the government sector.

7th May 2009 – Opening of ABC Trade and Investments (Pvt) Limited Head Office

A big day for the company ABC Trade and Investments (Pvt) Limited, relocates its head office to their own building at No.3, Bandaranayakapura Road, Rajagiriya. Starting commercial business in the year 2004 with 6 employees the company had grown to 60 employees by 2009, the growth in business and staff the company realized the necessity of a larger work area where it can house all its function under a single roof, thus we are proud to be at our own building today.

October 2009 – Launch of Net PC Computer

Today’s PCs are so powerful that the vast majority applications only use a small fraction of the computer’s capacity.Net Computer virtualization software and hardware tap this unused capacity so that it can be simultaneously shared by many users. Each user connects to the shared PC through a small Net Computer access device. The access device has no CPU, memory, or moving parts so it is rugged, durable, and easy to deploy and maintain.

Net computer is the new-generated single-computer with multi-user product, which can deduce the enterprise computer equipment total investment cost by enjoying the software, hardware and all external equipment sources with host computer through internet connection.

13th March 2010 – RE-NEW STATION Showroom at Unity Plaza

One stop shop for all ICT products and services, the showroom was a convenient store to end customer to purchase all IT products under one roof.

23rd March 2010 – Launched Manhattan Computer Peripherals

Company introduced the world renowned brand Manhattan in Sri Lanka. MANHATTAN brand is a leading global provider of personal computer components, peripherals, cables and accessories. The product catered to dealers, corporate & government channels.

27th May 2011 – Opening of ICE Technologies (Pvt) Ltd.

ABC Trade & Investments (Pvt) Ltd. Sister company ICE  Technologies was  established to meet the demand in the growing ICT & Office Automation industry need, having realized the high vacuum for ICT & OA equipment’s and  genuine supplies of Printer and OA Consumables, We have put a team of professional to address  the need of our valuable customers.

We ICE Technologies can design the right technical architecture; support its deployment efficiently to enhance the efficiency of your organization to the improvement of your business goals.

We have wide range of HP and other reputed brand product portfolio which are world leaders in their respective industries. Whilst being an authorized HP Business Partner.

Our specialized marketing of HP Wide Format Printers to Architect, Engineers & Constructions (AEC) professionals and Geographical information systems (GIS) have setup a PRINT BUREAU to customer convenience.


4th June 2011 – Introduces Kodak Photo Papers

ABC Trade & Investments (Pvt) Ltd. introduced the world renowned brand Kodak photo papers in Sri Lanka. Kodak with its continuous innovation of inkjet media products, it has extensively introduced the inkjet printing technology into such industries as digital imaging, printing, OA system, advertising, medical imaging, costume-oriented CAD etc. Kodak also takes the leading role in the application of inkjet printing with various special and high-quality products. Kodak expects its inkjet-printing media products can take you into a fantastic digital world and memorize your colorful life. 

13th January 2012 – Launching Water Purification Solutions

Business Expansion begins, ABC Trade & Investments (Pvt) Ltd. Expanding its business with water purifiers, introducing CLEANSUI as sole distributors for Mitsubishi Rayon Cleansui Co. Ltd Japan. CLEANSUI water filtration products include Pictcher, Faucet, Counter Top, Built-in Type and Industrial Solutions, along with replacement filters. CLEANSUI original proprietary filtration system ensures the high level of performance that has made them one of the better choices of water purifier in the Japanese market.

25th May 2012 Expanding the Retail Chain – Target OfficeStore at Matara

Target OfficeStore opened its 4th Showroom at Matara, this makes the people in southern province more convenient to purchase IT and other products that TOS offers.

 15th August 2012 Expanding the Retail Chain – Target OfficeStore at Anuradhapura

Target OfficeStore opened its 5th Showroom in Anuradhapura, this makes the people more convenient to purchase IT and other products that’s TOS offers, and the more concentration in this district currently is to offer people, better water purification solutions under ABC T & I Healthcare division.  

29th November 2012 – The Launch of ABC T & I Healthcare Division

With more demand arising for water purification in Sri Lanka for domestic and industrial use ABC Trade & Investments (Pvt) Ltd expanded its business in area of healthcare by distributing world’s leading water purification brands such as CLEANSUI, PARAGON, PROPRE and PURE AQUA, the division provide solutions based on customer requirement and locations. 

January 2013 – The Launch of MAXELL Products

ABC T & I appointed as importers and distributors for Maxell products. Hitachi Maxell is a leading global manufacturer of information storage media products, including magnetic tapes, optical discs and battery products such as lithium ion rechargeable, micro batteries and alkaline dry batteries. The company has built up an international reputation for excellence and reliability, pioneering the power supplies and digital recording for today’s mobile and multimedia devices, leading the electronics industry at home and abroad in the fields of storage media and batteries. Maxell was one of the first companies to develop alkaline batteries in Japan and was also the first company in Japan to successfully market button-type silver oxide batteries.

 January 2013 – Unveils Verbatim LED Lightings 

ABC Trade & Investments (Pvt) ltd known for its diversity in key sectors makes its foray into consumer electronics by introducing Verbatim LED lighting to the Sri Lankan consumers.

Verbatim is a wholly owned subsidiary of Tokyo-based Mitsubishi Kagaku Media Co. Ltd (MKM). MKM’s parent company, Mitsubishi Chemical Corporation (MCC) is one of the largest chemical companies in Japan and has more than 60 years’ experience in developing lighting materials technology. Verbatim will use its expansive global network to introduce to the market a range of high quality LED and OLED products designed to provide a better lighting experience for consumers, coupled with low power consumption and long life span. These will include High Colour Rendering Index (CRI) LED lights using technology provided by Mitsubishi Chemical.

Presently the company undertakes large projects of LED lighting to supply for industrial institutions, here the company has tied up with major industrial LED lighting manufacturing brands such as oblighting.

March 2013 – The Launch of HERMA Labels in Sri Lanka

Frequently we receive enquiries for labels from individuals, corporate and government institutions to make their work perfectly organized; we ABC Trade & Investments (Pvt) Ltd. Proud to introduce German made Herma labels to the Sri Lankan market.

HERMA labels offer a wide range of solutions for efficient identification, marking, documentation and organizing. With more than 80 standard sizes, you’ll find the right label for every application.

HERMA is exclusively made in Germany, HERMA premium label are PEFC-certified, and any CO2 emissions are offset thanks to the efforts of our climate protection partner, myclimate.  The perceptibly thicker material makes them easier to be removed and applied and gives them high speed capability, while the absolute flatness and the all round protective edge ensure jam-free printing on all printers. The extremely high-white paper produces brilliant, sharp print outs, in black and white and colour.

March 2013 – The Launch of EnGenius Wireless Products

EnGenius International the leading wireless Communication equipment manufacturer has appointed ABC Trade Investments   as their strategic Distribution Partner in Sri Lanka.

The latest entrant to the market will cater all three categories of the Market. The SOHO   sector will be supported by the ESR range routers, 3 G routers and the ERB rage of repeaters. The SMB & Enterprise range will be dominated by the EnGenius signature ceiling mount Access points range from the EAP Series of products supported by the multi-tasking and versatile ECB series. ‘EnGenius’  is part of the Senao Networks of Taiwan,  one of the leading manufacturer in the wireless arena for the last two decades with over 60% of the products are been OEM catering to leading other brands. The organization has been a leading innovator in the wireless products and won many design awards including prestigious Red Dot and D & I design awards from Taiwan.

March 2014 – Opening of Healthcare Showroom in Padavi Sri Pura

With the demand arising for drinking purified water in the North Central Province, Company opened its fully equipped water purification showroom at Padavi Sri Pura to provide purified drinking water.

19th August 2015 – Opening of Water Purification Showroom at Pollannaruwa

ABC Trade & Investments (Pvt) Ltd is proud to open its new showroom in Anuradhapura to serve to community mostly affected with CKD with water purification solutions. With the expansion and demand Aqua Science was launched as division of ABC Trade & Investments (Pvt) Ltd. By providing solutions in Water & Environment Solutions for drinking and waste water treatment is an everyday challenge, addressed by Aqua Science. Our environment solutions take care air purification and waste water management for a better living

August 2015 Launched 4ipnet – Managed WIFI Solution

ABC Trade & Investments (Pvt) Ltd., is proud to be associated with 4IPNET Inc. Taiwan, a leading provider of networking total solutions for wireless and wired Connectivity, Management, Security, Mobility and Services. 4ipnet delivers complete diverse array of innovative, turnkey and high-performance products and solutions, to bring reliability and manageability to evolving complex wired and wireless networking and telecommunication world.

13th January 2016 – Launched targetonline.lk –

With the demand for online shopping, ABC T & I unveiled its online shopping portal as targetonline.lk to showcase and promote ABC T & I wide range of products. Target online is designed as a multi-vendor portal encouraging all the businesses to showcase and promote their products online to the world.

20th January 2016 – Launched NETZONE Library System

ABC Trade & Investments (Pvt) Ltd., is proud to be associated with Mitsubishi Kagaku Media Co. Ltd of Japan, Verbatim Marketing Singapore and Netzon Information Technology Co., Ltd to bring a complete optical storage solution.


26th February 2018 – Launched Promate Life Style Products

Promate Technologies, the worldwide leader in electronic and computing DMS (Design and Manufacturing Service) with extensive experience in product development and vertically integrated capabilities, Promate boasts a diversified product line, including mobility accessories, IT peripherals, photography enhancements, digital gadgets and consumer electronics and more.

1st March 2018 – IDEA & Target Design Solutions (Pvt) Ltd.

IDEA is a household name established in 2007 with the intention of providing business and promotional gifts. The team at IDEA consisted and continues to be an amalgamation of experts in the industry that have the ability to cater to your needs and gifting requirements. Our products are designed to suit all sectors and fields in business and service industries in the country and what’s more, we are even open to customer-specific customization’s and personalized elements that will enhance the value of your product and brand.

IDEA is division of Target Design Solutions (Pvt) Ltd. a fully owned subsidiary by ABC Trade & Investments (Pvt) Ltd. IDEA also provides BTL advertising solutions in designing and manufacture of point of Sales Spaces, Exhibitions Stalls, Event Management Services, Market Activation’s, Road Shows, Indoor, Outdoor Branding and Vehicle Branding etc…

March 2020 – ICT & IOT SOLUTIONS

We provide ICT & IOT solutions on tracking and telemetric solutions, library automation. Taking modern technology integration for a smart living.


We are providing software as a solution, covering various areas of business from ERP solution, B2B, B2C sectors.

January 2021 – HEALTHCARE 

ABC Healthcare a division of ABC Trade & Investments (Pvt) Ltd. provides an integrated platform for doctors, clinics and patients to connect remotely. Supports a cloud-based medical repository, hospital management solution, western ayurveda products, medical devices and wellness products.